Digital Marketing is when businesses promote products/brands through various digital channels such as social media platforms, email, search engines, and other social platforms.

Content Marketing focuses on creating and sharing valuable content to attract and engage a target audience. Examples of content marketing would include blogs, video production, infographics, and newsletters.

Social Media Marketing is a marketing strategy similar to digital marketing, however, it solely focuses on social media platforms for engagement.

Influencer Marketing involves partnering with influencers or celebrities to promote products, and is often very costly.

Search Engine Marketing (SEM) uses paid search advertising to drive traffic to a website. Individuals can do this through Google’s ad program.

Direct Mail Marketing is when a business sends promotional materials such as brochures, flyers, and catalogs directly to a consumer’s physical address.

Event Marketing is the process of promoting products through live events such as expo shows, conferences, and live product launches.

Word Of Mouth Marketing is a strategy that involves promoting a product or brand through the word of mouth recommendations of its users/consumers. This specific strategy revolves around giving positive experiences that encourage the customer to give recommendations to friends and family.

Guerilla Marketing is the use of unconventional tactics to create a buzz around a product or brand. Examples of guerilla marketing would include pop-up events, street art, social experiments as well as other creative ways that would bring attention to your product/brand.